YouTube Q2 Ad Sales Rise 4.4%, Alphabet Handily Tops Earnings Estimates
variety.comTodd Spangler NY Digital Editor YouTube’s second-quarter 2023 ad sales had a modest year-over-year uptick, rising 4.4% to $7.67 billion, a reversal after three consecutive quarters of declines at the video platform.
Alphabet, the parent company of Google and YouTube, came in above analyst earnings expectations, with top-line growth of 7%.
Alphabet reported $74.60 billion in revenue and net income of $18.37 billion, or $1.44 per share. Wall Street had pegged $72.82 billion in revenue and earnings per share of $1.34 on average, according to Refinitiv data.
Analysts had forecast YouTube ad sales coming in at $7.43 billion. YouTube and Google have faced tough year-over-year comparisons the last few quarters after notching high double-digit revenue jumps in 2021 driven by the pandemic: For the full-year 2021, YouTube ad revenue was up a whopping 46%.
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