YouTube Expands Ad Guidelines for ‘Moderate Profanity,’ Drug-Related Content

variety.com:

Todd Spangler NY Digital EditorYouTube is getting a bit less bluenose-y about its advertiser-friendly content standards.YouTube said it expanded its monetization policies to allow for moderate profanity — for example, “shit” and “bitch” — used in the first 30 seconds of a video.

It already had allowed light profanity (like “hell” or “damn”) throughout videos and in video titles, as well as censored profanity (including the f-word and gestures like the middle finger) and infrequent usage of strong profanity (like the f-word) after the first 30 seconds.In addition, YouTube will allow ads for more videos about “recreational drugs and drug-related content,” including those that “focus on the purchase, fabrication or distribution of drugs, such.