Yellowstone, no surprise, was a welcome sight for those who missed the Duttons. Sunday’s fifth-season premiere on Paramount Network posted double-digit gains in all demos, particularly among young adults, according to Nielsen results.
The episode that depicted John Dutton (Kevin Costner) being sworn in as governor was up 52% in adults 18-34 (1.67 vs. 2.53 Live+Same Day) and up 22% in adults 18-49 (3.26 vs.
3.96 L+SD). It was also up 13% in adults 25-54 (4.85 vs. 5.48 L+SD) and 10% in total viewers (8 million vs. 8.8 million). The episode was also simulcast over CMT, TV Land and Pop on premiere night.
As a result, more than 12 million viewers tuned in across all the platforms. There were double-digit gains in all the key adult demos, as well.
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