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XR Studio Lucid Realities Sees Gold in Museum Distribution Market

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variety.com

Ben Croll When producer Chloé Jarry launched the Paris-based XR studio Lucid Realities, she wanted to open an immersive experience production company structured with a distribution component as well.“If we want to continue producing, we have to be able to distribute,” Jarry tells Variety. “Festivals are obviously extremely important, but they attract a limited and often self-selecting public of people already in this world.

Fixed cultural venues, on the other hand, could be promising homes where VR experiences can exist in the longer term.”Jarry learned from experience.

In 2017, she executive produced Karim Ben Khelifa’s “The Enemy,” an ambitious AR/VR installation that called for up to 20 participants and 350 yards of floorspace.

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