EXCLUSIVE: WWE is locking in its heavyweight status ahead of WrestleMania. With Friday Night SmackDown leading the charge, the company has seen some solid audience increases during the first quarter of 2024.
Dwayne “The Rock” Johnson’s surely added fuel to the fire, as SmackDown is averaging 892,000 total viewers in the 18-49 demo on Fox during the first quarter of the year, up 15% versus last year.
Further cementing SmackDown as top dog among 18-49 audiences, the February 16 episode drew 985,000 viewers — the most-watched primetime broadcast for that demo the entire week.
As Deadline previously reported though, Johnson made his return to the ring in February, and WWE has seen an uptick in SmackDown viewership all year.
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