Joe Otterson TV Reporter WrestleMania 40 broke multiple WWE records and has become the most successful live event in the company’s history.
WrestleMania 40 took place over two nights at Lincoln Financial Field in Philadelphia, PA. Per WWE, the gate for the event was up 78% compared to the previous record set during WrestleMania 39, with 145,298 in attendance across both nights this year.
The company also says viewership was up 41% versus last year, while merchandise sales — in partnership with Fanatics — was up more than 20% over last year.
But the live events on Saturday and Sunday nights are just one part of the story. WWE set up a massive presence in Philadelphia from Thursday-Monday.
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