England’s emphatic 3-0 victory over local rival Wales in the Qatar World Cup was seen by a peak UK audience of 18.7M. That represents the biggest UK audience figure for the controversial tournament to date.
Across the match, in which Marcus Rashford and Phil Foden starred for England, the program drew a 12.5M/59% share, according to data from overnights.tv.
The 18.7M figure includes TV, iPlayer and BBC Sport Online viewing. The BBC has seen a big spike in iPlayer viewing during the World Cup, with BBC programs streamed a record 165M last week, up 20% week-on-week and breaking the previous high by 12M.
There was also a record for under-35 iPlayer viewing, with 6.3M watching BBC shows last week, up 41% week-on-week, and beating the previous record of 5M.
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