The New York Times Co., which continues to look for opportunities to bolster its offerings beyond the traditional news business, has acquired popular online game Wordle.The precise value of the deal was not disclosed, but the official announcement ballparked it in the “low-seven-figures.” That puts it at the opposite end of the spectrum from the media company’s $550 million purchase of digital sports media outlet The Athletic earlier this month.Wordle, a website-only word game, has seen a surge in popularity thanks to Twitter and other social media platforms.
As of the Times acquisition, the game remains free to play and no changes are planned to the way it is played.The transaction is the latest in a string of moves by the Times as it looks to reach its goal of 10 million subscribers by 2025.
Other game offerings, notably the signature crossword puzzle, are made available on subscription apps.Games have been an integral part of Times readers’ experience since the first crossword appeared in print in 1942.
The company said its games were played more than 500 million times in 2021, and in December it reached the milestone of 1 million games subscriptions.Josh Wardle, a software engineer in Brooklyn, released Wordle to the public in October 2021.
Read more on deadline.com