Once again, TV usage was down in March with broadcast TV receiving the smallest percentage among the primary viewing categories.
Broadcast TV saw a 6% usage decline from February to March, accounting for just 22.5% of viewing. Year-over-year, broadcast viewing has fallen 4%, according to Nielsen‘s monthly report, The Gauge.
On a yearly basis, cable viewing saw the largest usage decline at 10%. However, it remained resilient at 283.% of viewing thanks in part to March Madness.
Sports cable viewing was up 43% in the month of March, according to Nielsen, which also notes that the women’s NCAA tournament had a larger impact on viewership than it usually does.
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