‘Women are paying too much for their beauty products’

msn.com:

View this post on InstagramIn the interests of the sort of transparency that Beauty Pie advocates, we should be clear about the company’s business model.

Rather than simply making a margin on individual product sales, it runs a “membership model” – one favoured by venture capitalists because it provides a more stable and reliable source of income.

Customers can buy products individually, but only when you become a member (at a cost of £59 per year in the UK) do substantial discounts apply.

For instance, you can buy the anti-ageing cream Super Healthy Skin as a non-member for £100 from the Beauty Pie website. But with membership, the price is only £16.