EXCLUSIVE: Excitement is clearly brewing for the premiere of Wizards Beyond Waverly Place, as the trailer has already set a record for Disney Channel.
The trailer for the sequel series has amassed 69M views across Facebook, Twitter, Instagram, TikTok and YouTube in the 10 days post-launch, making it Disney Channel’s most-watched trailer for a comedy series ever.
This is a promising early indicator for the highly anticipated series, which marks the beginnings of Disney Branded Television’s latest foray into multi-camera comedies for Disney Channel — which have historically been some of the network’s most successful.
Wizards of Waverly Place performed well when it aired from 2007 to 2012 and was among the top scripted series on TV for young audiences.
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