EXCLUSIVE: Lacking big South Indian releases on the scale of RRR and the K.G.F. franchise, India’s box office was down by 15% in the first half of 2023, compared to the same period last year, pulling in $592.68M (Rs48.68BN), according to figures from India’s Ormax Media.
Yash Raj Films’ Hindi-language action pic Pathaan, starring Shah Rukh Khan, was the highest-grossing film in India during this period, taking $78.65M and accounting for 13% of overall box office.
It was followed by multi-lingual action film Adipurush, which grossed $40.54M, and Hindi drama The Kerala Story with $32.02M.
Both Adipurush and The Kerala Story were endorsed by India’s ruling Bharatiya Janata Party (BJP) but both have proved controversial.
Read more on deadline.com