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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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With Its Nascent Ad Business Making Strides, Netflix Schedules Its First In-Person Upfront Event In New York

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A bit more than a year into selling advertising, Netflix is setting plans for its debut in the upfronts, the annual springtime showcase in New York for ad buyers and sellers.

The streaming giant will hold what it is calling a “first-look presentation,” hosted by senior executives, on the afternoon of May 15.

On the following day, a set of activations dubbed “The Netflix Experience” will be open to advertisers at New York’s Pier59 Studios.

The original plan had been for Netflix to host an upfront in May 2023 at the Paris Theatre, which it operates. As the WGA strike cast a shadow over the industry in the runup to the upfronts, companies made a range of adjustments to their presentations and Netflix shifted to a virtual event.

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