Winona Ryder, 50, channels the 90s as the face of Marc Jacobs' newest bag

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Winona Ryder harkened back to her 90s heyday in a new campaign for the debut of Marc Jacobs' J Marc Shoulder Bag.The 50-year-old looked ageless as she embraced the grunge glam aesthetic that she was known for more than three decades ago.Ryder's appearance as the face of the J Marc Shoulder Bag comes as her hit Netflix series, Stranger Things, finally dropped part one of season four after a long delay.

Icon:Winona Ryder harkened back to her 90s heyday in a new campaign for the debut of Marc Jacobs' J Marc Shoulder Bag Winona rocked a series of archival runway pieces from Marc Jacobs for the new campaign which were paired with chunky platforms.The iconic actress' cropped brunette tresses were slicked back behind her ears with front pieces pulled forward over her eyes in a style evocative of her Reality Bites days.

A longtime muse of Marc Jacobs, Winona has worked with the prolific designer for decades on various ad campaigns - and somehow hasn't managed to age a day.Ryder posed in a crouched position in a very on-trend vintage baby blue and lace slip dress with black strappy platforms and a matching black leather version of the new J Marc Shoulder Bag with a thick strap.

Queen:The 50-year-old looked ageless as she embraced the grunge glam aesthetic that she was known for more than three decades ago On trend:Winona rocked a series of archival runway pieces from Marc Jacobs for the new campaign which were paired with chunky platforms Face of the brand: A longtime muse of Marc Jacobs, Winona has worked with the prolific designer for decades on various ad campaigns - and somehow hasn't managed to age a dayA fun behind the scenes video was shared by the brand and saw Winona giggling on set while playing with the bag in an.