EXCLUSIVE: Wilmer Valderrama has expanded his role with My Cultura Podcast Network from iHeartMedia by becoming a shareholder.
In addition, Valderrama will help to curate the network’s slate of Latinx-focused podcasts and has committed to 5 new shows that will be executive produced by and/or star him.According to the company, monthly podcast downloads across My Cultura have more than doubled since the beginning of the year, with 9 in 10 of the network’s total downloads coming from listeners aged 18-49.“Representation shapes not just how others see us, but also how we see ourselves.
It is imperative that every facet of our media includes narratives that uplift Latino and Hispanic voices,” Valderrama tells Deadline in an exclusive statement. “At WV Entertainment it is our mission to not just choose purposeful projects that accurately represent the stories of the Latinx community but to also make sure these stories are accessible to everyone.
We are so grateful to our partners at iHeartMedia for seeing the value in this and prioritizing the need to highlight the joy, the power, and the heart of our community in ways that are still all too rare.”Valderrama’s relationship with My Cultura began in the Summer of 2021 with the launch of his podcast, Essential Voices with Wilmer Valderrama.Read more on deadline.com