EXCLUSIVE: ITV made big bucks from Love Island brand extensions, and the man behind the merchanise millions has now launched his own company.
William Van Rest has set up Jem Media Ventures, a UK-based company designed to help business, brands and talent create ancillary income from IP, including programs and films, plus other assets and unused inventory.
Jem will look to work with producers and distributors to commercially optimize their IP, find IP for companies to license into their operations to develop new commercial products around fandoms and audiences, and establish partnerships with brands and advertisers.
As Jem gears up for a formal launch, the company is already working with unnamed VR firm on several initiatives, helped a global distributor secure a deal to launch a restaurant for an unnamed major TV format and helped a tech start-up win a major media business tender.
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