Will Surge Pricing for Movie Tickets Become the New Norm in China?
Reading now: 141
hollywoodreporter.comWhen China’s theatrical sector roared back during the recent Lunar New Year holiday, hitting a record $1.2 billion in ticket revenue in a single week, a new strategy played a surprising role: surge pricing.
During 2019, the last full year of normalcy before the pandemic, a ticket to the movies in China averaged 37.2 Chinese yuan ($5.70 at current exchange rates).
During this year’s Lunar New Year holiday, average ticket prices rose to 48.9 yuan ($7.50) — and those were just the nationwide averages.
An opening-weekend ticket for the holiday’s most popular titles, such as Wanda’s comedy Detective Chinatown 3 or Beijing Culture’s family film Hi, Mom, was selling for as much as 150 yuan ($23) in the busiest commercial districts in some cities..
Read more on hollywoodreporter.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
