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Will Smith Discourse Fuels 219% Spike in Multiplatform Audience for E!’s Oscars Coverage, Post-Show Viewership Doubles (EXCLUSIVE)

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variety.com

Jennifer Maas TV Business WriterABC wasn’t the only network to see a ratings boost for this year’s Oscars. E! more than doubled linear viewership for its post-show and more than quadrupled cross-platform audience engagement with its Oscars coverage, largely driven by interest in Will Smith slapping Chris Rock at the ceremony, Variety has learned exclusively.Led by new “Live From E!” host Laverne Cox, who replaced longtime E!

vet Giuliana Rancic after she hosted last season solo following many years paired with Ryan Seacrest, E!’s Oscars red carpet coverage was up 25% from last year.

The pre-Oscars telecast averaged 670,000 total viewers, a nice enough bump from 2021’s COVID-restricted carpet. But it was E’s “After Party Show,” hosted by Nina Parker, Naz Perez and Shangela, that was up an impressive 128% (289,000 viewers) from last year.

Pre and post-show coverage of the 94th Academy Awards was the best performing live event in the NBCUniversal cable channel’s history in terms of overall multiplatform engagement, which counts linear TV viewing, digital page views, digital and social video views and social content responses (reactions, shares and comments).E!

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