AFM has had a bumpy ride over the last few years, weakened by the pandemic, double Hollywood strikes, hospitality issues and prohibitive participation costs.
But it has now relocated to Vegas, taking place amid slot machines and roulette tables, and is hoping to justify its importance for the film business — and, for many international guests, justify a connecting flight. “Last year was not their shining moment, and for a lot of reasons, this is an opportunity for the AFM to show that we need a film market in America, and that we need one the first week in November.
And if not, there’s a lot of people who will grab that opportunity,” says Scott Shooman, head of film at AMC Networks, a portfolio that encompasses IFC Films, RLJE Films and the streaming service Shudder.
Among those looking to grab that opportunity to replace the AFM is the Toronto Film Festival which has announced it will launch and film market in 2026.
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