‘Wicked’ Earns $70 Million in First Week of Digital Release
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variety.comRebecca Rubin Senior Film and Media Reporter “Wicked” is “very very popular” — on the big screen, and now on video-on-demand.
In a rare display of transparency for downstream revenues, Universal reported the big-budget musical adaptation has racked up $26 million in its first day and $70 million in its first week of digital release in the United States and Canada.
According to the studio, “Wicked” delivered the largest first day and initial week of sales for any Universal theatrical title.
For comparison, the studio’s second-largest VOD week was “The Super Mario Bros. Movie,” with $44 million from digital rentals and sales.
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