Why The Weeknd’s Fans Are Convinced His New Video For ‘Snowchild’ Is About Selena Gomez

hollywoodlife.com:

Is The Weeknd‘s latest song “Snowchild” about his ex Selena Gomez? That’s the conclusion that many fans are coming to on Twitter after the 30-year-old singer released the eye-catching music video, which you can see above, for the new tune on July 22, Selena’s 28th birthday.

The followers were also quick to point out that in addition to the date of the release, there seemed to be various clues in the lyrics and video features of the song that made it clear to them he’s referencing his 10-month long relationship with the brunette beauty.

In the beginning of the animated video, many balloons can be seen, which some fans could be a hint about Selena’s birthday. “he released this song on selena’s birthday (today) which is referenced from pretty