Why Kylie Jenner Unfollowed Her BFFs Like Sofia Richie On Instagram: It’s Part Of A ‘Bigger Plan’

hollywoodlife.com:

Kylie Jenner, 23, got fans talking this week when she unfollowed nearly all of her BFFs on Instagram. While it looked like there might be some drama, it turns out the makeup mogul had a pretty smart reason for the social media purge. “Kylie knew that whittling her list down would highlight the exact pages she wanted to showcase for her fans and hopefully get them to follow,” a source spilled to HollywoodLife EXCLUSIVELY.

Of the 28 she continued to follow, Stassie Karanikolaou appeared to be the only friend exempt from the purge along with her family members, popular fan pages and of course her own brands Kylie Cosmetics and Kylie Skin. “Pages like Kylie Cosmetics and Kylie Skin to promote her own brands, and she made sure to include a few