Why Jewelry Designer Jennifer Fisher’s Fragrance Is as Addictive as Her Hoops

usmagazine.com:

Heaven scent! Jennifer Fisher, the jewelry designer behind Hollywood’s favorite hoops (her styles are worn on the regular by Hailey Bieber, Selena Gomez, Alicia Keys, Simone Ashley and more stars) just launched her first fragrance — and it’s destined to become as popular as her eponymous bling.Aptly called My Scent, the unique blend of pure liquid essential oils is housed in a tiny glass roll-on and boasts sultry-sweet hints of vanilla, sandalwood, tonka bean, pear and coconut.While fragrance isn’t the brand’s first pivot — the mom of two leaned into culinary influencing during the pandemic, has created a line of seasoned salts and collaborated with CB2 on a home design collection — it offers a new way to accessorize, albeit a decidedly personal one.Stylish sat down with the California native to hear her personal backstory on the formula, the format and exactly how to make a statement through scent (hint: it involves applying it to a surprisingly intimate area!)Us: Tell Us about the fragrance — why did you choose these notes?Jennifer Fisher: My entire life I’ve always looked for the perfect combination of a vanilla coconut, which brings me back to my childhood living in Santa Barbara.

I’ve never been able to find that combination of beach and a sweet that isn’t too sweet. I’ve had to combine three to five scents daily to try to get to where I want to be.

My entire life I’ve worn vanilla fragrance so much so that my computer password had vanilla in it. Since High School vanilla has been my thing.

Finding a scent that was a combination between a fresh baked cookie and surf wax from the beach is what I’ve always wanted.Us: Why the roll-on?JF: I am a busy woman and constantly on the go from day to night.