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Why Is ‘The Umbrella Academy’ So Popular? (Column)
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variety.comDaniel D'Addario Chief TV CriticThe secret to the popularity of Netflix’s “The Umbrella Academy” may be in its music choices.At the end of one episode, the series plays a cover of Adele’s “Hello” in Swedish over a montage of various characters’ travails; the language choice seems chosen at least in part as a way to earn points for quirk that seems, in the moment, purposeful and excessive.
Later in the season, a fairly brutal fight scene, culminating in a death, takes place scored to the 1990s pop standard “Everybody (Backstreet’s Back).”“The Umbrella Academy” is not the first series to take from the work of Quentin Tarantino and his imitators the idea that being purely random — mixing moods with the goal of creating audience whiplash — is.
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