Why is Taylor Swift counting down to 2 p.m. EST on her website?

nypost.com:

“The Tortured Poets Department” on Friday.The Grammy winner, 34, has apparently added an actual clock to her website to help speed up time for a possible separate surprise.The “For a Fortnight” page contains a countdown timer that is reeling off to 2 p.m.

on Thursday.The background of the site shows the singer’s favorite number, 13, as well as the letters “ttpd” — the initials of the record’s title — designed with typewriter font.

Swift also posted a video on social media Tuesday that showed a timetable for the album’s debut.A clock was also positioned at 2:00 — seemingly the same hour that her “Anti-Hero” music video was released and the timer shown in her “Bejeweled” video.Additionally, the Instagram clip had a typewriter similar to her website, as well as two desks.The “Cats” star shared another hint regarding he music with a pop-up shop in Los Angeles on April 16.

She worked with Spotify for a special “library installation” at The Grove where several Easter Eggs were allegedly hiding. In one portion of the exhibit, a book showed lyrics for one anonymous song, with the words: “One less temptress.