Why Celebs Are Obsessed With the Red Hair Trend: ‘People Are Ready to Make a Statement’

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Trend alert! Countless stars have fallen in love with the red hair trend in 2022 — and they’ve dyed their mane to prove it.The craze shows no signs of slowing down anytime soon, especially considering how many A-listers have committed to the fiery color. Zendaya, Sydney Sweeney and Lourdes Leon are just a handful of stars leading the look.And surely you haven’t forgotten about Kendall Jenner’s red hair makeover.

In March, It Girl colorist Jenna Perry posted a glamorous photo of the 818 Tequila founder’s new strands that single-handedly convinced fans to go red.The trend transcends Hollywood, too.

Celebrity colorist Rita Hazan (whose clients include Beyoncé and Mariah Carey, among other stars), has taken note of an uptick in requests at her renowned Fifth Ave salon.“I have noticed either red or warmer tones picking up steam,” the pro tells Us Weekly’s Stylish exclusively. “A lot of women ages 20-30 are going for reddish tones.”Why’s it trending?

Dmitry Irshinskiy, hair colorist at the Fekkai SoHo salon, tells Us that “people are ready to make a statement,” especially after ditching our go-to hair regimens amid the COVID-19 pandemic.Whether you’re ready to make that major statement or you just want a minor update, you likely have questions.

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