Why Big Hits Like ‘Wicked,’ ‘Beetlejuice 2’ and ‘Twisters’ Still Struggled at the International Box Office

variety.com:

Wicked,” “Beetlejuice Beetlejuice” and “Twisters” were domestic box office powerhouses, they weren’t as warmly received in overseas markets?

The frostier reception is surprising because commercially successful tentpole films tend to earn at least 60% to 70% of ticket sales at the international box office, as was the case with this year’s “Inside Out 2” (62% of its $1.66 billion global gross came from international territories), “Dune: Part Two” (60.5% of its $714 million gross came from overseas), and “Kung Fu Panda 4” (67.7% of its $547 million gross came from abroad markets). “Deadpool & Wolverine,” which was absolutely massive everywhere, was relatively even with 52.2% of its $1.33 billion in ticket sales from overseas.

And more recently, “Gladiator II,” which was released nearly concurrently with “Wicked,” earned 63% of its current $400 million global gross from foreign markets.

Yet the inverse was true for “Wicked” (31.5% of its $527 million global gross came from international), “Beetlejuice Beetlejuice” (34.8% of its $451 million global gross came from overseas) and “Twisters” ($27.8% of its $370 million global gross came from overseas).