Why are Taylor Swift fans trading friendship bracelets at the Eras tour?

ok.co.uk:

For the past two months, Taylor Swift's highly-anticipated Eras tour has been captivating fans across the nation as they travel far and wide to witness her show-stopping performances.

Well in advance of the release of Taylor's concert tickets, fans were already preparing for the event. In fact, the demand was so immense that Ticketmaster experienced a complete shutdown in November due to the overwhelming number of people clamouring to secure their tickets.

The excitement surrounding the Eras tour was no surprise at all since this is Taylor's first tour since 2018. However, even before stepping foot into the stadiums, Swifties have already dedicated hours to a special trend that has emerged from the tour - friendship bracelets.

The inspiration for this trend stems from one of Taylor's songs, You're On Your Own, Kid, featured on her 2022 album, Midnights.The lyrics in the bridge of the track encourage listeners to view every loss as a step forward and to symbolize their connection through friendship bracelets.