‘White Lotus’ Costume Designer Alex Bovaird on Her H&M Resort Collection, Thailand Inspiration and Styling the Show’s Wonky Universe: ‘It’s a Little Off, Wild, Emotional’

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The White Lotus” universe to those who haven’t seen the delightfully wonky Mike White-created show, which returns for its third season this weekend.

Off-kilter, eccentric, absurd and quirky are a few words that come to mind. But sprinkled atop all the kookiness is an undeniable romanticism and allure that makes you want to sip a Pina Colada on the beach with the characters –despite knowing their vacation, like in every season of the show, ends in a blood-curdling murder.

So how do you reflect these unique vibes onto the clothing? “Maybe they’re not completely head-to-toe perfect. It’s a little off.

It’s wild. It’s emotional dressing,” costume designer Alex Bovaird, who worked on all three seasons of the show, tells Variety. “Sometimes the way we put it is like they’re wearing clothes that they feel represent their mood in the moment.” While specific pieces from the forthcoming season are strictly under (floral-printed) wraps until the show’s premiere on Sunday night, you can get a pretty good sense of Bovaird’s bold costuming sensibilities in a new resort collection she co-designed with H&M, inspired by the newest season of the Emmy-winning HBO series.

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