When I worked at Boots one foundation that 'blends like butter' always sold out
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manchestereveningnews.co.ukBefore becoming a fashion and beauty writer, I spent almost three years working in the Boots beauty hall. During my time, I quickly learned what products were in high demand and there was one makeup product in particular that I was scanning almost daily.
One of the most popular foundations that would sell out week after week was the KVD Beauty Good Apple Skin-Perfecting Foundation Balm.
The brand was launched by celebrity tattoo artist and beauty mogul, Kat Von D, but was sold to Kendo Brands in 2020 when it was renamed to KVD Beauty.
The Good Apple foundation was released about a year or so later after the rebrand and it went viral on TikTok almost instantly.
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