What you need to know about K18: the Olaplex alternative with Rochelle’s seal of approval

ok.co.uk:

Historically, Olaplex hasn’t had much competition when it comes to products promising superior hair repairing abilities.That is, until now.

K18, a luxury haircare brand, is hitting it big time on social media, with some users and hair gurus saying its treatment features “enhanced” strand repairing benefits that work to rebuild bonds.The brand goes one step further and says that it can do this in as little as four minutes.The brand even has the seal of approval from This Morning presenter Rochelle Humes, who says in a new Instagram story that she can confirm “it’s very good”.

Kim Kardashian also recently spoke about the brand in a video explaining how she went blonde without compromising the condition, name checking both Olaplex and K18 for helping her to keep her hair healthy.

So what do the two brands offer? In a video titled “Olaplex or K18?” TikToker and hair expert Abbey Yung explains what she thinks the differences between Olaplex’s No3 Hair Perfector, £28 here, and K18’s Leave-In Molecular Repair Hair Mask, £25 here, are… “These are the best damage repair products on the market.