What Jeanne Damas Is Buying Right Now: Mesh Dresses, Red Lipstick, and the Perfect Jean

glamour.com:

—a of Damas in high-waisted jeans and an is one of the first to pop up when you search for any —but the designer and founder of fashion label and beauty brand tells Glamour that she finds the quintessential French look found on mood boards all over, actually quite boring.Which makes one wonder: At a time of rapidly proliferating , who and what does influence Jeanne Damas?

It's cinema, people-watching, and travel—particularly her trips to New York City. “There is a lot of creativity in NYC,” she says, noting it's the city's unique vibe and unbridled sense of style—it's where she first discovered her signature —that her and her team love to draw inspiration from. “They looked like !” she jokingly says.It's this kinship that also brings Damas now more permanently to NYC for the launch of Rouje's first flagship stateside.

Nestled in the heart of SoHo—and not too far away from Parisian counterparts like Maje, Sandro, and Zadig & Voltaire—the boutique officially opened doors on August 28.

It's the fourth one Damas launches; Rouje currently has outposts in Paris, Bordeaux, and London. (She's also previously held pop-ups in Los Angeles and New York.)Although Rouje is a digitally-native brand built on its founder's online presence—Damas has 1.5 million followers on alone—she says she always had plans to open brick-and-mortar stores. “Rouje really is a lifestyle brand,” she says, adding that it's not just about the clothes and seeing people wear them, but about sharing her universe.