What is niacinamide and what are the skincare benefits? We ask the experts

ok.co.uk:

Typical – just when we thought we’d finally figured out one beauty buzzword (“hyaluronic acid” certainly takes a few attempts to pronounce), another skincare super-ingredient pops up for us to get our heads – and tongues – around.

Niacinamide is the latest word to be popping up everywhere on bottles in the beauty aisles, and, because nowadays nothing can ever really be called a trend until it does the rounds on social media, it’s currently making waves on TikTok too.The #niacinamide hashtag has been viewed literally billions of times on the clip-sharing app, with brands like The Ordinary, The INKEY List and Glow Recipe quickly going viral.

So what exactly IS this mouthful of an ingredient, and is it a word worth hunting out the next time you’re shopping for skincare?

We ask the experts… What is niacinamide? Niacinamide, also known as nicotinamide or nicotinic acid amide, is a form of vitamin B3.