What is Britishcore – the new TikTok trend about Oasis and Tesco?

nme.com:

TikTok users have been celebrating mundane aspects of British culture in a new trend known as ‘Britishcore’.Users are sending ordinary scenes from British life viral, often involving the music of Oasis.

The trend is thought to have pre-existed their reunion, but it means those clips have aged especially well.TikTok said there has been a double-digit increase in posts using the hashtags #ukcomedy, #ukfashion and #uktravel since January, while #OasisReunion has had more than 100million video views in the last two weeks.

The hashtags #britcore and #britishcore have also been popular.“This summer we’ve seen an explosion of British pop culture on the global stage,” said Louisa McGillicuddy, a trends specialist for TikTok’s UK operation. “From the Brat phenomenon to the excitement surrounding the Oasis reunion… the TikTok community in the UK and beyond has been embracing all things britcore.”The popularity of ‘Britishcore’ stems from the TikTok tendency to romanticise ordinary aspects of life, with users spotlighting mundane aspects of life in the UK from Tesco to Greggs sausage rolls.While the trend is achieving popularity now, it has existed in some form for a couple of years.It’s not just been popularised by British TikTok users, however.

Americans in particular have got involved. One particularly popular video was filmed by The Dare in London Paddington, soundtracked by Underworld‘s ‘Born Slippy’ and Ewan McGregor’s opening monologue from Trainspotting.iconic #fypシ #fyp #viral #britan #britishculture #englandcore #britishcore ♬ Married With Children – Oasis little british lad core /J #england #britain #nostalgia #80s #90s #00s #mecore #corecore #music #uk ♬ original sound – 7 sorry tents blown away #oasis #wind.