What happened to iconic TV ad star who sought 'French polisher' from Yellow Pages
ok.co.ukBefore the internet, there was the Yellow Pages, an A-Z of local businesses – from advice centres to zoos – advertising for your business, all wrapped up in a fat phone directory of a certain colour.
Back in the 1990s, the Reading-based firm became renowned for its memorable TV adverts, with each new one bringing a certain frisson of excitement, much as a fresh John Lewis Christmas commercial does today.The TV ads even made temporary celebrities of its stars, in a world long before reality TV, and spawned several catchphrases.
Anyone old enough to have been around at the time will readily recall the old man searching for a book called Fly Fishing by J R Hartley, with the big reveal that it was Mr Hartley himself hunting down his aged tome.There was also the small boy cheekily standing on a pile of Yellow Pages in order to bag a kiss under the Christmas mistletoe.
In 2003, Cold Feet actor James Nesbitt was even called on to shake up the brand, with the actor playing up to the show's hapless Adam character, using the Yellow Pages to get out of tricky situations.
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