Westbrook Names Denise Bailey-Castro As CFO
deadline.comEXCLUSIVE: Westbrook Inc., Will Smith and Jada Pinkett Smith’s studio, has named Denise Bailey-Castro as CFO.
Bailey-Castro will oversee all of Westbrook Inc.’s financial operations across new business development, funding, acquisitions and major deals and be based in Westbrook’s LA headquarters.
Bailey-Castro joins Westbrook from Paramount Global’s BET Media Group, where she most recently served as Head of Finance. There, she structured and executed landmark, multi-year deals that grew BETMG’s portfolio of assets to include new ventures such as BET+ and BET Studios, with Tyler Perry and Kenya Barris, respectively.
BETMG sustained year-over-year growth across all lines of business, from advertising to streaming, under Bailey-Castro’s financial leadership and discipline.
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