‘Welcome To Flatch’ Team Hot On Binge Release Of Fox Docu-Comedy – SXSW

deadline.com:

Fox is launching mockumentary comedy Welcome To Flatch on March 17 and will drop the first seven episodes on Hulu.It’s an unusual move for a linear broadcast network and something that director and exec producer Paul Feig called “unbelievable”.  “To come up with this idea for a network show is unheard of.

People don’t latch on to a show until they can binge it,” he said during a Deadline moderated panel session at SXSW in Austin, Texas.The series, which comes from showrunner and exec producer Jenny Bicks and Feig, is based on BBC Three comedy This Country and follows a documentary crew that sets out to explore the lives of residents in the small American town of Flatch.Michael Thorn, president of Fox Entertainment, said that the team behind the series, which is produced by Lionsgate, BBC Studios and Fox Entertainment, was up for a new approach.“I think there’s about 500 scripted shows on television right now so it’s incredibly challenging for any platform to launch a show impactfully.

We stepped back and felt we had some really special and unique. We thought about how do we set this up for success. Comedies do not launch with big numbers, they’re more of a slow growth.

Our hope is that however you experience it, you will find the characters and the show as contagious as we do… and then the back half of the season will be all on Fox and our hope is that by the time that the audience connects with the first seven episodes, they will be on the edge of their seat for episode eight and come back to a more traditional viewing platform,” Thorn said.He pointed to shows such as The Office, Seinfeld and Schitt’s Creek that all launched relatively slowly before massive hits. “It’s tough to launch any show in general… it just takes