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Wednesday Olympics Primetime Coverage Jumps Up To Match Sunday Demo, Bests Opening Ceremony Fast Affiliates

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deadline.com

Figure skater Nathan Chen and snowboarder Chloe Kim both brought gold for the U.S. Olympic team during Wednesday’s primetime coverage of the 2022 winter games in Beijing.

Chen, fresh off his world-record-shattering men’s short program performance, nabbed the top prize in the men’s singles while Kim won gold for the women’s halfpipe.

Each added to their tallies of Olympic medals, while also helping to provide a nice boost to NBC’s primetime coverage.In fast affiliates, NBC’s Wednesday earned a 1.8 rating in the 18-49 demo and 9.65 million viewers.

Up from the previous evening’s fast affiliates (1.5, 8.02M), the latest primetime showing matched Sunday’s (1.8, 10.30M) demo and marked the event’s second-largest audience.

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