We Finally Have a Date For Hailey Bieber's Beauty Line
glamour.comIf it's good enough for her, they're probably thinking, it's good enough for me.Even though Bieber knows people are overwhelmed with the sheer amount of celebrity beauty lines on the market, she told Allure her and her team were confident in Rhode Beauty's ability to actually offer something revolutionary and succeed: “I definitely have had my fears, for sure, because the market is so busy and so saturated.
And I’ve had to, obviously, have the confidence in myself and in our brand to really feel it’s going to be something refreshing and different.”Bieber called upon a few famous friends, including OUAI founder Jen Atkin and Kim Kardashian, to get tips about how to launch a successful beauty venture, eventually applying their methods to her own.
While one can think Bieber's approach to building a brand was going to rely on tapping into her millions of followers, instead, she compiled a lean, start-up team to acquire investors that truly believed in her vision.
Although she didn't share many more details on Rhode just yet—including where it'll be sold and how many products are in the brand's first drop—we'll no-doubt hear about it everywhere once it drops.
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