Marco Bassetti show audience CEO Marco Bassetti

‘We Don’t Want to Lose Our DNA,’ Banijay CEO Marco Bassetti Says at Mipcom

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variety.com

Marta Balaga Banijay will continue to be innovative and sustainable, CEO Marco Bassetti said at Mipcom. When asked about the company’s future growth, and a recent SPAC deal, he added:  “It’s helping us not to lose all the opportunities the market can give us.

We have all that we need in order to grow, definitely.”  “But our growth should follow a certain strategy. We don’t want to lose our DNA.

So far, it has worked.”  Last year, the company produced more than 90 pilots. In October, Banijay confirmed the proposed acquisition of Beyond International Limited.

Bassetti also commented on Banijay’s takeover of Endemol Shine. “Part of this integration was done by Zoom, but it went very well.

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