The Warner Bros. Discovery (WBD) Max streamer will launch in 22 European countries in spring 2024 and France and Belgium later next year, the media outfit revealed today.
Opening Mipcom Cannes with a keynote, interntional boss Gerhard Zeiler and EMEA Head of Streaming Leah Hooper Rosa brought highly-anticipated news of the rollout of the new streamer in the continent, which is rebranding from HBO Max with a bigger offering.
The Nordics, the Netherlands, Iberia and CEE, which already have HBO Max, will gain access to the rebranded streamer in the spring.
There will then be a “second wave” of launches later next year including in France and Belgium, which currently don’t have HBO Max, although WBD has an output deal with Amazon locally in France.
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