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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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WBD Brass Stress Commitment To HBO Brand As They Mull Name For Combined Streaming Service

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Warner Bros. Discovery plans to launch its streaming service that combines the assets of HBO Max and Discovery+ next summer in the U.S., the company said during its quarterly earnings call Thursday.

With a target date set, there is a lot to figure out in the coming months, including what the consolidated platform will be called.The question was brought up during the Q&A portion of the earnings call as WBD top executives were asked how they would maximize the HBO brand and whether they feel it is broad enough and has enough value on a global basis.“The HBO brand is one of the great crown jewels of the company and represents so much, and how we’ve been all introduced to what premium television and series are all about,” WBD CEO David Zaslov said, adding “We continue to look at data… how people see HBO Max.

More and more people are saying that’s the place that they prefer, it’s the place that has the highest quality… So, we’re talking to consumers, and we’re evaluating.”The WBD executives today revealed minimal current subscriber overlap between HBO Max and Discovery+, which underscores the different constituencies the two platforms cater to:  the coastal/metropolitan appeal of HBO Max and the Middle America pull of Discovery+.

That would likely explain why WBD brass have not gone straight to the HBO Max brand as a moniker of the combined platform the way the company took the Warner Bros.

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