Watch the surreal trailer for Mac DeMarco’s new web series ‘Eternal Family’

nme.com:

Fans will be able "to try out new ideas" online Mac DeMarco has launched a new web series with a surreal, animated trailer – you can watch it below.

Dubbed Eternal Family, the upcoming project will serve as an “artist-run membership experience and a place to try out new ideas”.

Fans will be able to gain unlimited, ad-free access to the platform for $5 (£4) a month. In a trailer shared on Sunday (March 29), we see a close-up of DeMarco in front of a tape reel as he offers up studio tips in a segment entitled ‘Advanced Studio Recording Techniques’.

Various CGI and live-action scenes also preview tutorials such as ‘Behind The Mask’, ‘Jerry Paper Teaches’ and ‘Royalty Free HD Stock Videos’.