Watch J. Cole’s new music video for ‘a m a r i’

nme.com:

J. Cole has released the music video for ‘a m a r i’, lifted from his recently released album ‘The Off-Season’.The music, directed by Mez for Heirs, opens on a helicopter labelled ‘Dreamville’, the name of his record company.

Over the following two and a half minutes, the clip sees Cole revisit his student years at St. John’s University and wear a mafia suit, before it closes with the line “hold on to your inner child”.Watch the clip for ‘a m a r i’ below:‘The Off-Season’ was released earlier this month and given a three-star review from NME upon its arrival, saying Cole “eschews the bombast of old to focus on quietly dazzling wordplay, drawing the same meticulousness from his guest artists”.“Non-conforming, ‘The Off-Season’ is a little bit.