Warner Bros EVP Digital Marketing Andrew Hotz Heads To Google
deadline.comEXCLUSIVE: Warner Bros. Pictures EVP Worldwide Digital Marketing Andrew Hotz is returning to Google as their new Director, Platforms, Deadline has learned.At the Burbank, CA studio, Hotz oversaw Warner Bros.
and New Line’s domestic and international digital teams. He also worked with marketing executives on the design and deployment of digital campaigns for the studios’ feature slate.
He joined Warners in August 2017.Google’s core business has three pillars: search, video and platforms. Google’s marketing technology platforms serve as the foundation for advertisers’ media buying, creative development, analytics and measurement.
Hotz will be leading the department that sets the go-to-market strategy for Google’s marketing technology. He will help Google’s advertising customers connect their brand and performance businesses, duties which Hotz handled and led during his tenure at Warners; connecting the studio’s business with the HBO Max business.
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