Warner Bros Discovery CEO David Zaslav Congratulates Staff Ahead Of “Next Big Cultural Moment” ‘House Of The Dragon’ Premiere; HBO’s Largest Campaign Ever Reached 130M People
deadline.comEXCLUSIVE: In an email to staffers this morning, Warner Bros. Discovery CEO David Zaslav congratulated the HBO team and the overall conglom on what looks to be a fantastic weekend for both the linear channel and HBO Max in the premiere of The Game of Thrones spinoff, The House of the Dragon.
Not only was this the biggest marketing campaign in the history of HBO reaching 130M people in the U.S. for the $200M production, but the CEO points out that the endeavor exemplified a revived studio that is “committed to building one team with one mission”.
We’ve heard from sources that the House of the Dragon marketing campaign is indeed bigger than anything that HBO has ever pushed previously including the second season of Euphoria and the final season of Game of Thrones which averaged 44.2M domestically per episode.“It has also been exciting to see teams across the company work collaboratively with the HBO team in what has been an unprecedented cross-promotional campaign,” said Zaslav, “And we’ve done all of this in just a few short months, clearly showing what we can accomplish when our networks, streaming platforms, digital and social channels, all work collectively in support of one shared priority.”House of the Dragon ads per iSpot aired across the Warner Discovery universe including TBS (20.9%), Discovery (9.1%), TNT (7.7%), CNN (7.4%) and Food Network (6.6%).
The advertising stat org says that the series repped 99.1% of the HBO’s promo TV ad impressions since July 20. Those shows that ran HOD ads included re-runs of The Big Bang Theory, Friends, Young Sheldon, as well as Dr.
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