Warner Bros DC & Mattel Ink Multi-Year Consumer Products Deal
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deadline.comMattel, Inc. and Warner Bros. Discovery Global Consumer Products announced a global, multi-year licensing agreement utilizing DC’s entire library.
Through the partnership, Mattel is awarded the global licensing rights to develop and market a full range of DC-themed action figures, playsets, accessories, role play products, and adult collectibles starting in the second half of 2026.
The agreement spans all DC stories and characters including Batman, Superman, Wonder Woman, The Joker, Harley Quinn, and many more.
Nick Karamanos, SVP of Entertainment Partnerships at Mattel, said: “It is an incredibly proud milestone to welcome DC back to Mattel.
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