EXCLUSIVE: Walden Media has snapped up the life rights of Brian Schwartz, an advertising exec turned lawn care philanthropist known as “The Lawn Ranger,” for the development of a dramatic feature titled Grassroots.
Based on Schwartz’s true story, the film will explore his journey from corporate executive to a beacon of hope, as he selflessly mowed lawns for seniors, veterans, and the disabled during the Covid-19 pandemic and started a national movement.
In early 2020, when Schwartz faced the daunting challenge of unemployment after being let go from his advertising job, he found himself navigating a whirlwind of personal crises: his wife’s pregnancy and his father’s terminal brain cancer diagnosis.
Initially seeking solace in mowing his own lawn, he then began mowing others’ — free of charge — for neighbors in need. Schwartz’s goodwill quickly evolved into a grassroots movement that transformed countless lives across New Jersey and beyond.
Read more on deadline.com