Virtual Dinners to Racial Justice Teach-Ins: How L.A.’s Private Member Clubs Stay Social Amid Pandemic
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hollywoodreporter.comWith social distancing in place, L.A.'s private social clubs are waiving fees — from $2,160 to $6,000 a month — and getting creative in engaging their members. "You log in to Instagram and there's seven people live and John Krasinski has a late night show and you're bombarded with this amazing programming — our focus is to do things that could be meaningful to our members," says h Club LA's director of membership and marketing Heather Bardocz.
As a result, the club, which is not charging membership fees during the pandemic, has stacked its virtual programming with sound baths, DJ sets and family sing-alongs.
On April 30, it hosted its first remote member meal: The club's GM dropped off ingredients at the homes of members, who then jumped on.
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