An initiative led by Hollywood talent agency CAA to set up a virtual film market that would replace the Cannes Marché du Film in the event of its cancellation due to coronavirus is being welcomed by some European sales agents, and has prompted Cannes to announce its own virtual market.
Sources have confirmed that a CAA-led initiative in tandem with agencies Endeavor Content, UTA and ICM Partners — and with a robust contingent of top U.S.
and U.K. players on board — is gaining traction, though it is not yet confirmed to happen. The initiative, which has widespread buy-in, comes as companies get antsy about the fact that the Cannes Film Festival and market won’t yet confirm whether or not they will cancel.
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